INDIAsize project

India’s own Swadeshi Size chart – INDIASIZE campaign will take place in Hyderabad this summer

India’s own Swadeshi Size chart – INDIASIZE campaign will take place in Hyderabad this summer

Hyderabad (Telangana): The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better. The survey is targeting various demographics of India like region, gender, locality and age. The survey will look into collection of data from Indian youth to elderly population i.e. 15-65+ years of age. The survey is being carried since June 2021 by support of the Design Smith Pvt. Ltd. who are the On Ground Execution partner for this project. The monumental project approved by the Government of India and supported…
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