Rural India

Ezeepay to Launch Doorstep Digital Services in Rural Area

Ezeepay to Launch Doorstep Digital Services in Rural Area

New Delhi: Ezeepay, India's leading Fintech startup is set to revolutionize digital services in Rural India by launching Ezeepay DDS (Doorstep Digital Services) all over the country. India is the 7th largest economy globally. Over 1.2 billion people, more than 2/3 of the population lives in rural villages and small towns and are scattered over 600,000 villages and 640 districts. Ezeepay has emerged as a critical player in the fintech sector in India. This launch will help Ezeepay contribute to the Indian government's aim of fostering financial and social inclusion in rural India. Ezeepay DDS (Doorstep Digital Services) will bring the…
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Salt substitution is effective to reduce blood pressure in rural India

Salt substitution is effective to reduce blood pressure in rural India

New Delhi: Replacing regular common salt consumed by hypertensive patients in rural areas with a salt substitute can have a significant impact in terms of lowering their blood pressure, a new study by The George Institute for Global Health (GIGH) has revealed. Researchers found that substituting a small part of the sodium in salt with potassium without altering the taste led to a substantial reduction in systolic blood pressure in these patients, supporting salt substitution as an effective, low-cost intervention for lowering blood pressure in rural India, says GIGH statement. The study entitled “Effects of reduced-sodium added-potassium salt substitute on…
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