Nickron Builds an Authentic Indian Sneaker Brand in a Market Dominated by Dupes
Jaipur, Rajasthan [India]: In India’s sneaker market, where imitation often overshadows innovation, Nickron has quietly built a different path, one rooted in originality, community feedback, and long-term brand thinking. Founded in 2019 and headquartered in Jaipur, Nickron was created to address a growing frustration among young Indian consumers: paying premium prices for look-alike sneakers that delivered style, but not comfort or durability. The brand emerged at a time when global sneaker aesthetics were gaining popularity in India, yet authentic, homegrown options remained limited. Nickron set out to change that by offering bold, chunky silhouettes inspired by global sneaker culture, reinterpreted…