Femi9byas Journey from a Student-Led Side Hustle to a Community-Driven Women’s Fashion Brand
In a fashion industry characterized by the rapid shift in trends and a plethora of options for customers, creating a brand that will remain relevant over time cannot be based on introducing products only. For Femi9byas Retail LLP, it is all about getting to know women, connecting with their community and providing fashion options which would not involve any trade-offs between quality and comfort. Started by Subah Dixit in 2016, Femi9byas was initially nothing more than a student project aimed at earning some extra money on the side. This modest goal, however, gave rise to a prospering business. The willingness…