THYNE Lunches AI-Enabled Personalized Jewellery Platform in February 2026, Redefining Custom Jewellery in India
India’s jewellery industry is poised for transformation as THYNE, a new-age personalized jewellery brand, officially launched in February 2026. Incorporated as Thyne Jewels Private Limited in October 2025, the company introduces a technology-enabled platform designed to address one of custom jewellery's most persistent challenges: the gap between personalization and certainty. Headquartered in Noida and Kolkata, THYNE was founded by Anindita Banerjee with a vision to reimagine how jewellery is designed and purchased in India. The concept emerged from her own wedding jewellery shopping experience, where she observed that despite abundant design options, genuine personalization remained limited. "I was planning the…